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01 Tinder BFF
PRODUCT OWNER - MOBILE UX/UI
Tinder BFF is an app for people who're looking to make new friends for deeper and intimate connections based on location, personal qualities, similar lifestyle, and interests.
When the opportunities for creating new friendships are hard to find and current friendships are difficult to maintain due to life events, you find yourself feeling lonely.
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The impact of using this product can change the emotional state and improve the well-being of the user.
/ Company Overview
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Was established in 2012.
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World’s most popular dating app-based GPS technology.
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Available in 190 countries and 40+ languages.
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Downloaded more than 400 million times and led to 55 billion matches.
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7.58 million subscribers and is the highest-grossing non-gaming app globally.
Our Mission /
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Making strangers become best friends, just by using our fun and engaging platform.
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Becoming the ultimate nearby-friend-seeking platform worldwide.
Problem /
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Maintaining existing friendships is difficult, due to lifestyle or events
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Fewer opportunities for creating deep friendships organically
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Making new friends is just HARD and AWKWARD
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Result:
Feeling lonely and sad with
low vitality
Solution /
Social network app which brings new people together by:
Basing on
GPS technology
Hobbies & interests
in common
Mutual friends
Sharing activities
& Hang-Outs
Product / How does it work
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A pool of people nearby
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Verified profiles only
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Filtered and customized search
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Getting to know your neighbors and neighborhood
/ Core Audience & Use Cases
These are the most common cases where a person doesn't know his surroundings and social connections are essential.
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Single women
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25-34 yrs
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Bachelor degree students and up
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who live in large cities in the US
Moving to
a new city
Starting
a new school
Starting
a new job
Freelance/
Working from home
KPIs /
North Star Metric
Number of chats* started per month.​
*Chat = 2 messages sent and 2 messages received
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Acquisition
will be based on ads on social media and Tinder app
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Number of visitors who viewed the page app in Apple Store and Play Store, and downloaded the app, per day.
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Number of users who downloaded and registered to the app, per day.
Conversion
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Number of users who registered and finished the full onboarding by creating their profile, per week.
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Number of users who performed a search and/or viewed a profile, per week.
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Number of users who viewed a profile and started a chat, per week.
Engagement
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The percentage (%) of DAU/MAU who used the app.
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Number of daily logins by push notification clicks.
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Number of daily searches.
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Number of daily matching results.
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Number of daily message exchanges.
Retention
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The percentage (%) of users who are using the app after 1 day, 7 days, and 30 days.
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Number of times a week a user is using the app, per week/ month.
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Number of users who subscribes to push notification.
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Number of users who log-in by push notification.
Satisfaction (NPS)
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Number of users who share the app and invited other users to use it.
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Number of people who rate the app 1/2/3/4/5 stars.
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Number of people who will post comments on the app page.
Market Size /
Use dating apps in the US
32B
Potential Users
8.9B
$31.6B
Revenue for 2021
1.5B
4.7% from the total market
in the US
Share of market
Business Model /
Free Download & Use
Ad-Supported
Data Monetization
with Partners
The app suggests activities and places by location. Businesses will need to pay for their appearance and rank in the suggestion list.
Pay Per Click
Future development - for every booking or coupon use, the app will charge a fee from the business.
Competition / Advantages
Mandatory Profile Verification
keeping the user community safe.
Easy to Use
Keeping the simplicity of Tinder, but using a more depth search.
Design and Brand
Tinder is well-known and loved. It’s a trustworthy app.
Totally Free of Charge
The user won’t be charged for anything. Keep it free to use and will get the results.
Giving back to the Community
Basing on-location services, small businesses will be able to market themselves at a low cost.
