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06 SoMo
PRODUCT BRAND / HERE MOBILITY
SoMo - Making mobility social.
An all-in-one transportation app that includes: booking a taxi; public transportation information; carpool with friends; and navigation.
I have developed the brand and visual marketing language of the app and concept through a variety of mediums.
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Additional Credits:
Promotional Video: Sanborn Digital Agency
3D Character: BlackBoard Studio
Visual Language
Designing the app website and all the connected landing pages.
Website
Guides you through the use of SoMo:
Plan. Share. Ride
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Additional Credits:
Isometric Illustrations: Hooligans Studio
Onboarding Suggestions
Lead the user to create his first ride after registering to the app.
App Homepage Suggestion
My suggestion was to lead the user to choose between 2 CTAs:
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Create a ride alone or with friends.
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Create a single event to go to or a recurring one, which he will be able to send all the details to the invitees.
Acquisition Video / All In One
Acquisition Video / All In One
Acquisition Video / Create a Ride
Acquisition Video / Commute
