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02 Imperva
COMPANY'S WEBSITE / PRICING PAGE
Imperva is a B2B cyber-security leader with a mission to protect data and all paths to it.
It offers serval products for companies and businesses.
The Problem
Imperva website has very large traffic.
The problem occurs when converting the website entrances into paying customers who leave their details for getting a quote and eventually buy one of the company's products.
> Issues with current 'Pricing Page'
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The website pricing page is not coherent with the brand's visual language.
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The layout of the page is tricky and uncomfortable.
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The hero of the page is not appealing and it loses its power.
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The headlines of the tables are not fixed and sticky, so with every scroll, the user gets lost on the page.
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Repetitive text in all the tabs.
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Too much tapping for deep dive.
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Not a good representation of the packages.
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A large amount of text.
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Not enough distinction between the plans.
The Solution
Re-design the desktop and mobile version of the page, by making the experience of the user more comfortable without damaging all the information he needs. And most of all, allowing him to engage and leave his details for further cooperation.
> Desktop
Reorder and sort the information into a colorful table
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The hero got re-design with a more appealing look.
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The plans are separated and present with their benefits.
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CTAs are attached to each plan.
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All tabs are combined into one and reorganized the information into shortening detailed sections.
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Creating a colorful table and very easy for the user to detect his place.
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The most valuable packages are at the top of the table.
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The header of the table is fixed and sticky, while the content is scrollable.
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Minimizing the amount of tapping, by using tooltips for more details.
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CTAs keep attaching to each plan.
> Mobile
Substrating the overload of text to make the experience more comfortable
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The plans are set as sliders.
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Each slide contains information about each plan. And in order not to burden the user with too much text, every plan is set to contain the one before and can present only the additions.
